• Industrial

North American Industrial Preliminary Outlook: Quick Facts

Will the Industrial boom continue in 2020? Hold on to your hats!

By Carolyn Salzer & Rebecca Rockey

The North American industrial market saw a bit of a slowdown in 2019 coming off a banner year in 2018. But what’s in store for 2020-2021? With the continued support of tailwinds like technology, eCommerce, AI, blockchain, and the ongoing tensions with international trade, it is safe to say the next couple years will be anything but boring for the North American industrial market.

Carolyn Salzer is the Director and Head of Industrial Research for the Americas working with the Logistics and Industrial Services group.  She leads the team and contributes to the coordination and production of local, regional, national and corporate research analyses. She oversees quarterly reporting, statistical production, and forecasting for 79 markets within the Americas. Within this role, she collects and analyzes statistics from all industrial markets tracked by Cushman & Wakefield to educate clients and the firm’s 840 industrial professionals on current research trends and tools. Salzer is also a sought-after speaker for industry events and internal conferences, having spoken at ULI, INTERCHANGE 2019, and CSCMP.

Rebecca Rockey is an economist and is the Global Head of Forecasting at Cushman & Wakefield. In her role, she studies how economies, demographics, financial markets and commercial real estate interact—both at the macro and micro level. She analyses and produces forecasts for the U.S. macroeconomy and national property markets. She also manages the production of metro-level commercial real estate forecasts for various property types across the Americas, develops predictive econometric and statistical models to enhance the firms’ analytical capabilities and contributes to numerous white papers, webinars, media requests and presentations. In her new global role, she will extend this expertise to other regions. She was part of the forecast team that won the National Association of Business Economists Outlook Award in 2014.

  • Industrial

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