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Spotlight on Rio de Janeiro

By Dr Yvonne Court, Partner & Head of International Retail & Leisure Consultancy, London, UK


Let Us Guide You Through the Global World of Retail and Food & Beverage with Global Cities Retail Guide

As the internationalization of the retail and food & beverage sectors continues to accelerate, Cushman & Wakefield has been tracking developments across the globe. In our Global Cities Retail Guide, you will find overviews of more than 160 locations spanning over 50 countries. It is free to access, so retailers and F&B operators alike have key facts and information at the touch of a key.

While global consumer habits may be converging, global markets themselves remain very different. Retail formats, costs, legislation, marketing, planning constraints, opening hours, market-entry routes, and property tenure regulations are just a few areas where there are many differences across the globe. Not only does the Guide spell out these differences, you will find a range of crucial retail and consumer market indicators, foreign and domestic movers and shakers, and commentary on the prevailing retail scene—particularly in major shopping zones and in shopping centres. You will also find key trends in each city, food & beverage offerings, and overviews of standard leasing terms.

With the 2016 Summer Olympic Games now under way, Rio de Janeiro is in the spotlight, not just on the sporting stage but also as its Global Cities Retail Guide profile has just been updated along with those for Brazil and Sao Paulo.

Located in the southeast of the country, where Brazil’s wealth is concentrated, the state of Rio de Janeiro contains the second largest number of shopping centers in the country, though the market is significantly smaller than Sao Paulo.  More than six million people live in the city of Rio de Janeiro, the capital of the state with its famous beaches, festivals and dramatic landscape. An additional three million tourists visit the city annually.  Did you know that Rio has 37 shopping centres currently in operation totalling 1.2 million sq.m of GLA. Some international retailers have been represented in the market for many years, and others have entered the market more recently, pushing domestic retailers to improve their product range.

The Global Cities Retail Guide is just a starting point… Contact us to learn more about these and many other retail locations around the globe.

Yvonne CourtYvonne works within a dedicated cross-border retail team for Cushman & Wakefield. She specialises in new market entry and location strategy together with tenant rep work, working closely with our Global retail colleagues and Alliance Partners, representing many international brands. Yvonne provides a single point of contact for clients for whom she applies her many years of experience in international retail and strategic consultancy.

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