By Tara Stacom
Executive Vice Chairman of Office Leasing
A trend has been building over the past several years, one that has changed the way in which office building owners attract tenants. As the millennial generation comprises an increasing percentage of the population – they make up the largest cohort in the workforce today – the employers who remain most competitive and attract the top talent are those who recognize what will draw and retain these highly sought employees. It follows, then, that the building owners who wish to attract the best tenants will keep their finger on the pulse of these trends.
Today one of the most important pieces of advice that I offer my landlord clients is that if they wish to attract top companies, they must offer world-class amenities. I have the privilege of representing the ownership of One World Trade Center, The Durst Organization. One World Trade Center is the heart of downtown’s resurgence, and is on the cutting edge of office trends not only in Manhattan, but throughout the world.
Because of One World Trade Center’s forward-thinking vision, its office space is designed in a way that attracts the most desirable companies in the city, including tech companies. In many ways One World Trade Center has broken the mold in attracting tech tenants. The 64th floor’s new One World Commons will offer both magnificent views and modern amenities, with a screening room, ping pong tables, yoga classes, and café. Opening in February 2017, the Commons will serve as a space where workers can gather and collaborate during the day, and then transition to after-hours networking and a highly curated selection of events.
Of course, it’s not only the amenities within a space that draw top tenants. It’s also the neighborhood. People don’t want to venture far from the office for lunchtime dining, shopping, etc. One of the greatest things we’re seeing today in response to this has been the emergence of food halls as full-experience dining destinations. Cushman & Wakefield’s research team has just released a new report examining the food hall trend sweeping through America, and has named New York as the number one food hall destination in the world. The report provides valuable insights to anyone looking to understand this trend better, and you can view it here.
One World Trade Center is particularly fortunate in this regard because of its proximity to two of the best food halls in all of New York City: Eataly and Brookfield Place’s Hudson Eats/Le District, both of which provide a diverse offering of high-end, full experience dining venues. Each of these food halls appeals in their own way to the exact type of tenants who are attracted to the modern space found in One World Trade Center. The reverse is also true: the types of tenants attracted to the modern, beautifully designed spaces of One World Trade Center are the same who will drive foot traffic to the food halls. This synergy benefits the businesses and the building, and creates a vibrant, dynamic environment that enhances the neighborhood as a whole.
To learn more about One World Trade Center, visit here.
Click here to view Cushman & Wakefield’s Food Halls of America report.
Tara Stacom, Executive Vice Chairman of Office Leasing, is one of the world’s leading brokerage professionals. In 2015, Tara ranked as Cushman & Wakefield’s overall top-producing broker globally, an achievement she achieved before. Tara won and currently leads the One World Trade Center agency leasing assignment. Her many awards and recognitions include top honors from the Real Estate Board of New York, the industry’s preeminent trade organization.