• Minneapolis

Super Stats: Super Bowl LII’s impact on the Twin Cities

By Jim MontezSenior Director

The Twin Cities is prepping for the global spotlight when it hosts Super Bowl LII on February 4. The lasting effect a Super Bowl makes on its host city typically goes way beyond the football field.

The last time Minneapolis-St. Paul hosted the Super Bowl was in 1992. A lot has changed in commercial real estate since Brian Boitano and Gloria Estefan entertained the crowd at Hubert H. Humphrey Metrodome. The Minneapolis skyline is larger, office inventory is greater, game-changing landmarks like Mall of America and a new light rail system have been added, but the average square feet of office space per worker has shrunk.

It makes you wonder – how will the commercial real estate landscape change in the next 25 years?

For this upcoming Super Bowl, Justin Timberlake will entertain millions at the brand new U.S. Bank Stadium, the home of the Vikings. There will be a $400 million positive impact to Minnesota businesses. Visitors, volunteers and journalists will flood the city to put on an event of this scale.

It’s a great opportunity for Minneapolis-St. Paul to show why this “Bold North” market is a leading hotspot for business, with more Fortune 500 headquarters per capita than any other U.S. city.  It also is a hub for sports – with more new professional sports stadiums than any other U.S. city (Minneapolis is also hosting next year’s X Games and the 2019 NCAA Final Four).

Cushman & Wakefield has compiled some interesting stats about the game’s effect on the Twin Cities economy and commercial real estate.

Grab your snacks and click here to see the infographic or download the report. 


Jim Montez is a senior director at Cushman & Wakefield focusing on downtown Minneapolis office leasing. Jim is also a member of the Super Bowl LII’s Host Committee. Contact him at jim.montez@cushwake.com.


Super Stats is a special part of Cushman & Wakefield Minneapolis-St. Paul’s January 2018 Compass report. Compass is an award-winning biannual report providing research and insights on Twin Cities commercial real estate. The January 2018 issue will be released later this month. Click here to subscribe. 

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