Food halls are part of the ongoing “foodie culture,” embraced particularly by Millennials—digital-savvy consumers who are active and vocal proponents of sustainability, “farm-to-fork,” and the “slow food” movement. From long-standing food hall concepts such as downtown’s Grand Central Market and the Original Farmers Market, to the new Eataly underway at Westfield’s Century City, Los Angeles has been a foodie destination that continues to boom with the growing trend of food-related retail in urban environments.
“No other retail category has generated as much aggressive expansion over the past few years as food-related retail – and arguably, there is no hotter trend within that category than food halls,” said Garrick Brown, Vice President of Retail Research for the Americas at Cushman & Wakefield.
Executive Director Leslie Mayer says, “Food halls offer an opportunity for people to go to eat en masse and still be able to choose what they want and still eat communally. People in Los Angeles are a unique demographic. People are not doing the nesting that they used to do. People are very much about going out, being social, having experiences.”
“In Los Angeles the retail districts, from the inception of the city, have been driven by food,” said Carter Magnin, Retail Services. “If we look at a market like Beverly Hills with Rodeo Drive, one of the most established and tried and true retail districts in the entire world for luxury, it really started with food and beverage.”
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