• Industrial

Melissa Alexander Makes the Leap to CRE Broker

By Careena Dudic

malexander_brokerage16-300x187Alexander joined the company in 2006, became a principal in 2014 and has now joined the firm’s Global Portfolio Solutions team.

Memphis Business Journal talked to Alexander about work, family and fun.


MBJ: Why did you want to make the transition from marketing to brokerage?

Melissa Alexander: Working in commercial real estate for 10-plus years has given me first-hand knowledge and understanding of the business. I absolutely love this profession, especially the interaction with our clients and helping them to achieve their real estate goals on a global basis. This transition allows me to have an even greater impact on our business and our clients’ business and allows me to continue to grow and learn. Through my background in marketing and research, I am able to bring a unique perspective to the table on complex transactions that require a good deal of communication, creativity and analytical thinking.

What sector of brokerage will be your main focus?
My main focus will be working on Cushman & Wakefield/Commercial Advisors’ Global Portfolio Solutions team alongside Kemp Conrad. We provide a full suite of corporate real estate services in 35 states and 15 countries for companies ranging from $20 million to $6 billion in revenue. This includes planning, execution and management of real estate operations and portfolios.

Having been part of the commercial real estate sector for more than a decade, what is your favorite thing about the industry?
This business is so dynamic. Every day is unique and challenging. There is never a dull moment, and you never stop learning. Whether it’s a different requirement (office or industrial) or learning market dynamics in different cities or countries, no two deals are the same. This business is also people- and relationship-centric, and I thrive on that.

Is it intimidating or empowering to be one of the few female commercial real estate brokers in the area?
I would say exciting! But, when it all comes down to it, it doesn’t matter if you are a man or woman. It is about the level of service, expertise, work ethic, attitude and, of course, the results you achieve for your client.

When you are not working, what are you doing?
I have two young children, so when not at work, I am spending time with my family, going to practices and volunteering at my kids’ schools. Also, giving back to the community is very important to me. I sit on the board of the Christian Psychological Center and have been a founder and leader of a local women’s ministry for the past six years.

Hometown?
Born and raised in Nashville, but I have proudly called myself a Memphian for more than 13 years.

Favorite Memphis restaurant?
Memphis has so many great restaurants to choose from, but I would have to say Hog & Hominy. I am famous amongst my friends for my love of the H&H Red Eye Pizza. I could eat it for breakfast, lunch and dinner.

Favorite music artist?
This is a tough one. Having been fortunate enough to grow up in Nashville and now live in Memphis, my musical taste is very broad and eclectic. I have too many favorites to name just one.

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