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Bricks vs. Clicks Blog: The New Modern

The fourth part of our blog series will focus on another response to a question we received from the audience during our Bricks vs. Clicks: Why Cyber Monday is Taking Black Friday webinar.


eCommerce fulfillment centers have been around for a while now.  What are the latest design, size and geographic locations trends among them, and how are various global retailers approaching this differently?


The days of the large high-tech fulfillment centers on the periphery of major metropolitan areas are not over;  there will continue to be demand for that product.  Characteristics of these buildings include significant employee parking, very large dock position counts, increasingly large storage and processing mezzanines, acres of additional trailer storage and truck maneuverability room, heavy power, high capacity means of ingress and egress, significant office, breakroom and restroom facilities, separation of employee vehicles and trucks and increasingly, greater clear heights.

Other smaller building types that complete the delivery chain have different characteristics.

benjamin_conwell_graybckgrnd-compressedBen Conwell

Ben is Senior Managing Director and Practice Leader for Cushman & Wakefield’s eCommerce and Electronic Fulfillment Specialty Practice Group for the Americas.  His responsibilities include counsel on strategy, site selection, design and execution for leading retail and logistics occupiers and investors, intellectual property presentation and business development.  As leader of the Practice Group, Ben provides Cushman & Wakefield clients the most up to date market-leading counsel to effectively plan and execute their supply chain and fulfillment and real estate strategies.  Prior to joining Cushman & Wakefield in 2015, Ben was Director of North America Logistics Real Estate for Amazon Fulfillment Services, the logistics and operations subsidiary of Amazon.com.  His wealth of experience from the occupier perspective comes from having led the largest and fastest expansion of network capacity in Amazon’s history, doubling the size of the logistics footprint.

garrick-brownGarrick Brown

Garrick Brown is Cushman & Wakefield’s Director of Retail Research for the Americas. He manages Cushman & Wakefield’s staff of retail researchers and is responsible for producing the firm’s retail analyses and forecasts for the United States, Canada and Latin America. Garrick is regularly quoted on retail matters by the Wall Street Journal, NBC News, NPR, WWD and dozens of Business Journals and other industry publications. Garrick speaks regularly at industry events and is known for his informative and entertaining approach. In addition to speaking frequently at Cushman & Wakefield events, he has served as a keynote speaker at symposiums, conferences and market forecasting events for groups like the Appraisal Institute, BOMA, the Bay Area Mortgage Association (BAMA), the California Bankers Association, the CCIM Institute, CREW, ICSC, Lambda Alpha International, NAIOP, the Professional Retail Store Maintenance Association, SIOR and ULI.


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  • Industrial

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