International Women’s Day 2018 – Natasha Charlton

Natasha Charlton

Job Title & Company: Consultant, Cushman & Wakefield

Specialism: International Education & Innovation

What’s the best career advice you have ever been given?

That’s a tough one but I think I can narrow it down to two things which have really affected how I approach things in a professional context.

“Perception is reality.”

I have a comms background and this was one of the phrases that got banded about the whole time. I didn’t really understand it until much later, but it actually makes a lot of sense. If someone has a certain perception about you, they will treat you in a certain way. So now I always aim to come across as confident in a professional context even though I’m naturally quite a reserved person.

“Stop apologising.”

I think this is a crucial one. I used to write e-mails containing phrases like “Sorry if I’ve misunderstood, but…” (when I most certainly hadn’t misunderstood) or “Sorry for bothering you with this, but…”. I’ve stopped doing that now. Of course, apologising is really important if you’ve genuinely messed up, but otherwise it can actually be quite undermining. Never apologise for doing your job.

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