International Women’s Day 2018 – Heather Standidge

Heather Standidge

Job Title & Company: Associate, Cushman & Wakefield

Specialism: Development Consulting

What’s the best career advice you have ever been given?

“Under promise and over deliver” – Openly and honestly managing expectations, then exceeding them, whether that be in terms of timescales, outputs or recommendations, leaves a positive impression with both clients and colleagues.  That’s not to say we should under sell our capabilities, but should be realistic about potential implications and deliverability.

This is particularly true in development consulting where working in challenging market locations means it is not always possible to viably deliver a scheme or attract an occupier (as may be promised by our competitors!), but we can provide the tools and advice to overcome key challenges in order to support implementation going forward.

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