The focus is no longer supermarkets and one-stop-shops as consumers seek locally-produced products and strive to better understand the source and story behind what they buy.
Supporting this rebirth of the indie is consumers’ desire for provenance and to feel part of a community. Whether it’s an Italian pesto maker or a London-brewed craft ale, the expert is the winner over the jack of all trades retailer in the UK’s most trendy and cosmopolitan areas. These trends not only affect the type of product consumers are buying, but also the shape of the retail space they occupy.
The question of how these trends can prove beneficial in both a commercial and community context are important ones to address. Through effective place-making and a thorough understanding of what makes a community, spaces can be created that consumers will genuinely desire to spend time in. The most attractive spaces and places deliver both atmosphere and environment, which combine to offer the consumer an enjoyable and original experience.
The resurgence of the market place is a perfect example of these trends converging. After all, markets are full of independent and specialist retailers. Bringing individuals together in a community environment, today’s markets effectively mix retail with leisure to enhance the traditional market community experience.
Cushman & Wakefield is working with the UK’s leading and largest landlords to help design places of the future which have all the right ingredients to nurture community and enjoyment.