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What’s Hot In the Inner Suburbs? Livery Service and Dinner Dates in Watertown

By Ashley Lane, Vice President, Research

A decade ago, few office tenants wanted to look twice – or even once – at the Inner Suburbs. Except for some great restaurants and The Arsenal on the Charles, it was a gritty landscape of railroad tracks and worn-out warehouses. Exactly two brokers in our office executed occasional industrial deals, but that was the extent of it.

Somerville, Medford and Watertown now host some of the most convenient and well-traveled mixed-use developments in the region. And while the history and trajectory of these neighborhoods may be different, the overall theme is the same – evolve or become extinct.

Somerville’s Assembly Row is the poster child – long before LEGOLAND and outlets, it was a shipping hub. A century later, it became home to a Ford assembly plant (hence Assembly Row) and then to a grocery distributor. An elevated highway eventually annexed it from the rest of Somerville and by the late 1970s, it was declared blighted. By the 1980s, it had morphed into a department store-anchored strip mall which was shuttered two decades later. Now it’s where you go to enjoy a cocktail and an IMAX movie. At the same time.lobby_rendering

It’s the theme of inner suburban evolution that sparks my conversation with Duncan Gratton, exclusive leasing agent of LINX, (a 185,000 SF creative office building in Watertown). We’re discussing development when, seemingly out of nowhere, he lobs a question at me. “Did you read Boston Globe Magazine’s Dinner with Cupid last week? I love that column. It’s so awkward.”

If you’ve ever met Duncan, then you know this confession is out of character. Everyone knows Duncan loves golf. But no one knows he loves Dinner with Cupid. Until now.

What type of tenant is drawn to inner suburban development?

When we started the project, we targeted companies in Cambridge and along Route 128. But so far, many of the prospects we’ve met are Cambridge-based – which makes sense. Nothing is available there and what is on the market is cost-prohibitive – especially for a younger company. LINX offers proximity to Cambridge and Boston at a more reasonable price. So far, tenants along route 128 are more “all or nothing.” As in, they either want to move downtown or remain on 128. 

How are you tackling the lack of immediate access to public transportation?

Proximity to a T stop is integral for employee recruitment – especially for companies with a younger workforce. We recognized early on that the lack of walkable T access could deter some tenants from considering this project – like it did in the early stages of the Seaport’s redevelopment. Our solution is to run a private shuttle from LINX to Harvard Square and the red line. Ten minutes and you are on the T.

When I think of Watertown, I think of Home Depot and Target. Obviously tenants are looking for walkable amenities – like onsite food. What’s in proximity to LINX?

There’s a real authentic feel to the east end of Watertown. Two blocks north of LINX is Coolidge Square with the Town Diner, Strip T’s, Uncommon Grounds and Red Lentil. Arsenal Street offers Panera and Branchline, but there’s much more on the way with the pending redevelopment of The Arsenal Project.

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You were making fun of me for reading Dinner with Cupid earlier, but I had a point – which was that the couple had gone to dinner at Branchline – Watertown’s latest restaurant in the Eastern Standard/Island Creek/Row 34 family. They had a great dinner, but couldn’t find anywhere to go afterward. Watertown’s not a 24/7 destination yet. But it’s coming. This means it’s still a value for tenants priced out of the Seaport and Cambridge.

I know you’re happily married, but if the Globe wanted to feature you and Mrs. Gratton on Dinner with Cupid, where would you take her?

The meatballs at Strip T’s are my all-time favorite. But we’d probably have to check out Branchline too. It wouldn’t be awkward.

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