• Austin

Cushman & Wakefield Helping to Bringing RAD Office Tour to Austin

The Austin office of Cushman & Wakefield is teaming up with Radical Architecture & Design (RAD) as the lead sponsor of a behind-the-scenes look at some of the city’s most interesting office spaces. The RAD Office Tour, which kicks off in November, will explore 10-12 offices, giving participants a look at how Austin companies are using design to support culture, recruitment, and retention strategies.

Jan Buchholz of the Austin Business Journal gave readers a sneak peek of what’s planned:

A full list of stops will be released in October, but for now three very different offices are on the docket: Bumble’s new headquarters in North Austin (go here to take a virtual tour); the stunning downtown offices of Atlassian in Colorado Tower (go here for a slideshow of the space from 2016); and Argodesign, a nationally known product design and marketing company in South Austin.

From left, the forces behind the inaugural  RAD Office Tour: Brian Butterfield & Lauren Spaeth of Cushman & Wakefield, and Jordan Bresler & Royal Kelly of RAD. Photo Credit: Arnold Wells, Austin Business Journal.

Cushman brokers Brian Butterfield and Lauren Spaeth are leading the new approach to highlighting the interplay of design and space in today’s commercial real estate choices.

“We want to be partners with our clients and not just office locators and negotiators,” Spaeth said.

The Cushman & Wakefield team is collaborating with Josh Jones-Dilworth and Royal Frasier at the RAD Office Tour. The professionals discovered a mutual interest in the concept of real estate and design playing a large role in a company’s viability, and that a tour of leading-edge offices would elevate the conversation to a practical, hands-on level, the Austin Business Journal reports:

“This isn’t a tour of co-working spaces or cool spaces. It’s a tour of culture and people working for different companies,” said Tony Napolillo, marketing manager for Cushman. “What’s really needed now are conversations about how spaces interact with people … how space and culture interact.”

The inaugural RAD Office Tour will be held Nov. 4. More information is available here. Attendance will be capped at 300 people.

Click here to read the full Austin Business Journal report (subscription required).

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