Cushman & Wakefield has promoted Lawrence L. Gellerstedt IV to lead the firm’s Atlanta office tenant representation practice comprised of 38 brokerage professionals. Currently 33 years old, this makes Gellerstedt one of the firm’s youngest leaders.
“Lawrence has built a very successful business by focusing on the complex needs of Atlanta’s technology sector,” said John O’Neill, Managing Principal of Cushman & Wakefield’s Atlanta office, who oversees the all of the firm’s operations in Atlanta. “I look forward to Lawrence implementing this focused approach to our office occupier services team.”
Gellerstedt will lead the growth and enhancements to Cushman & Wakefield’s Atlanta platform, with increased specialization across geographies and industry verticals.
“With changes in technology, demographics, and workplace strategies, every industry in Atlanta is seeing disruption. As such, the commercial office brokerage approach needs to evolve to create greater value for our clients.” said Gellerstedt. “This will result in superior market knowledge and industry expertise, which will directly translate into better service and value delivery.”
In addition to his leadership responsibilities, Gellerstedt and his partner, Clinton McKellar, will continue to specialize in fast-growing technology companies that need flexibility in their real estate, connections to potential customers and introductions to key sources of capital.
Gellerstedt earned a Bachelor’s Degree in History from the University of North Carolina at Chapel Hill and an MBA in Finance and Real Estate from Emory University’s Goizueta Business School.