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Experience Per SF: Bolster Business Performance By Improving The Workplace Experience

By Bryan Berthold, Managing Director, Workplace Strategy & Change Management

Talent is the clear driver of business success and will determine who wins and loses in the global market. Creating a compelling employee experience is the future workplace contributor to improving employee engagement. How can real estate help companies improve their employee’s experience?

Why has the employee experiences moved to the forefront of many company’s workplace agenda?

Bryan Berthold: Companies have known for years that improved employee engagement bolsters productivity which in turn leads to business success and profitability. Over the last two decades, companies have invested heavily in understanding how factors like compensation and manager quality increase employee engagement, but the fact is that U.S. employee engagement has plateaued at only 33% (Gallup 2016). As a consequence clients have begun to look at how real estate and the workplace can better engage employees. The workplace experience is a critical component of employee engagement and now at the intersection of real estate and talent strategies. Typically owned by HR, half or our Workplace Strategy clients last year came through HR. Top companies will invest in superior workplace experiences.

Why are the benefits of companies focusing on the employee experience?

BB: Employees that are engaged in the workplace are highly motivated and enthusiastic about their work and contributions. They are accountable and drive productivity and innovation and help businesses progress and succeed.

How can companies measure experiences and their success?

BB: At Cushman & Wakefield, we have found that employees are vastly more satisfied and productive, better work-life balance when these five key measurable outcomes are met – Focus, Team, Renew, Bond and Learn.

Focus. Having the right space, technology and services to help people focus.

Team. Combining better collaborative space options with easy to use collaborative technologies and support to improve productivity.

Renew. Inspiring convenient, clean and safe environments with appropriate services and amenities for people’s wellbeing.

Bond. A culturally fit workplace to unify your people, connect with your brand and can build a sense of community.

Learn. Engaging workplaces where people feel supported and can continuously grow.

How does Experience per SF™ work? And how does this help clients improve an employee workplace experience?

BB: Experience per SF (EPS2) is an industry differentiator borne out of the needs of
the marketplace and leaders diligently searching to create, measure and monitor employee’s workplace experiences. Through surveys, observations and focus groups Cushman & Wakefield can now break down an employee experience across 33 attributes and 10 experience outcomes to help a client truly score a workplace experience and prioritize experience improvement initiatives. These initiatives are much broader than just real estate. Cushman & Wakefield recommendations are balanced between people, place and technology and we help clients create integrated workplace, technology and HR initiatives. Companies can now create a baseline experience score, and in true test and learn fashion, identify EPS2 actions and measure and report results. EPS2 helps clients move from costs to adding value.

The above is an excerpt from the Fourth Edition of the Occupier Edge. To learn more about the experience per square foot model, download the full report here.

 Bryan Berthold is the Managing Director for Workplace Strategy & Change Management at Cushman & Wakefield. 




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