Brandon Rossotti is currently the Marketing Director for the Washington, D.C. region. With over 10 years of marketing experience, he oversees all marketing related activities and supports the region’s fee earners and clients. He currently lives with his husband and four rescue beagles outside of Washington, D.C.
Why is diversity important in the workplace?
Diversity is important for so many reasons. By supporting diversity, we become more innovative and creative, and have a stronger ability to attract top talent. In an industry such as commercial real estate where there is still progress to be made, it’s important that Cushman & Wakefield leads the way in allowing employees to be themselves both inside and outside of the workplace.
How can the workplace best support LGBTQ+ colleagues and allies?
I believe it starts with having an open mind, asking questions and sharing your own stories. Not every person in the workplace will be familiar with the LGBTQ+ community, but by keeping an open mind and asking questions, a better understanding can occur. In addition, if you have a family member or a friend who is a part of the LGBTQ+ community, share that story with others to raise awareness.
How did you self-identify as LGBTQ+ at work?
I actually had to self-identity as LGBTQ+ at work because I started working at the same company as my husband. Because we both have the same last name, we were continuously asked about our relationship. Each time we had to explain that we were actually married, not brothers or related in some other way. We never experienced any negative reaction or feedback from anyone within the organization. That support meant the world to both of us and validated what we both believe wholeheartedly: it’s about what you can contribute to the organization and not whether you identify as LGBTQ+ or not.