• Americas

Combined for Growth and Client Success

By Jeff Eaton, President

Acquisition of Cushman & Wakefield NorthMarq in Minnesota and Cushman & Wakefield Commerce in Nevada, Utah and Washington.

On Monday August 14, 2017, Cushman & Wakefield announced of the signing of a purchase and sale agreement for Cushman & Wakefield NorthMarq and Cushman & Wakefield Commerce, the two firms I led from our regional headquarters in Minneapolis. To those outside of the firm, the distinction between an alliance partner and a fully corporate office is a pretty fine line. However, clients will see greater access to the firm’s services, and a seamless offering after this transition.

Since I joined our original local-only firm in 1994, my leadership team and I have grown the real estate services businesses from fewer than 100 employees to nearly 750, with annual revenues of more than $120 million and management of more than 50 million square feet of commercial real estate today. This journey began in earnest in 2008 when we reorganized our local Minneapolis operation to focus solely on real estate services and then progressed dramatically in 2011 when NorthMarq Real Estate Services and Cushman & Wakefield agreed to merge their operations in Minnesota. The partnership was further strengthened in 2013 when we acquired Commerce Real Estate Solutions – extending our footprint into the western United States.  These two business decisions set the stage for our next chapter.

Nearly 25 years agoan ambitious but green office leasing broker.  As I moved from broker in a boutique firm to market leader in Minneapolis, I’ve remain rooted in a few keys to success in commercial real estate – that collaboration brings better solutions to clients and the services business is completely dependent upon the strength of your people. Those two reasons are why we experienced such sustained growth in Minnesota and the more recent growth in Utah, Nevada and Washington.  Cushman & Wakefield is a firm that operates with those same principles.

I know our current marque clients who are both occupiers and investors of real estate will benefit from this combination of talent in the short and long term, and our people will benefit from access to a wider range of tools and technology designed to support our client’s businesses.

In my new role as North Central Region leader for Cushman & Wakefield, I am both proud and excited by what this opportunity represents for our combined clientele, staff and business partners. With all those pieces in place, we are ready to become full partners in the Cushman & Wakefield family. I can’t wait to see how much our professionals can leverage the powerful global platform to turn “Ideas into Action.”


Upon closing of Cushman & Wakefield’s acquisition of Cushman & Wakefield NorthMarq (CWN) and Cushman & Wakefield Commerce (CWC), Jeff Easton will lead Cushman & Wakefield’s North Central Region, with oversight of Chicago, Minneapolis and Detroit. He is President of Cushman & Wakefield NorthMarq and leads affiliates CWN in Minneapolis and CWC, which operates in Salt Lake City, Las Vegas and Seattle. Under his guidance, CWN and CWC have grown to employ more than 500, including nearly 300 brokers, and manage a portfolio of more than 52 million square feet. 

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